Level 2 Certificate in Digital Marketing (EQUAL)

Level 2 Certificate in Digital Marketing (EQUAL)

Course Content:

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business

Section 2: Knowing how to use social media platforms to engage an audience

Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience

Section 2: Planning an email campaign

Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing

Section 2: Knowing how to review the effectiveness of digital marketing

Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)

Section 2: Knowing how Search Engine Optimisation benefits business

Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business

Section 2: Understanding how digital promotion is achieved

Section 3: Producing a plan to promote a business through digital channels

Section 4: Knowing how to use online presence to raise funds and cut costs

Benefits:

Fully online course

Study from anywhere, at any time

Gain an accredited level 2 qualification

Nationally recognised

Access to an award-winning e-learning platform

Perfect for beginners

Unlimited support from qualified tutors

Receive a digital e-certificate upon completion

No hidden costs

Once you’ve enrolled onto an online course, your tutor will get in touch with you ahead of your course start date to discuss how to access your online programme and will provide support with this process, where required.